NBC Universal - SportsNet New York “Play Ball”

reinvented community outreach campaign into year-round multi-sport initiative with new partnerships and elevated opportunities for underserved communities through collaboration with the new york mets, jets, and harlem globetrotters resulting in new sponsorship revenue, corporate responsibility content, and benefits to 300+ youth sports leagues. This multi-platform initiative yielded over $600,000 in grants and donations in 500+ local communities, helping over 200,000 kids.

Program sizzle reel

volunteer project - day of play with special needs children

Day of play with special needs kids - volunteer activation

dream day experience with pro athletes - Mets, jets, and harlem globetrotters

Mets

Jets

Harlem Globetrotters

clinics with professional players

Citi Field clinic with Mets players

special experiences with talent

Playing catch with Keith Hernandez and Ron Darling

Ray Lucas donates footballs and throws passes to future receivers

live in-game content inside mets games

Dream day first pitch on-field activation

On-field activations

digital and print promotion

Print mailer

Web ad