Versatile Marketing, Media, Branding, & Events Professional
DELIVERING HIGH-IMPACT, MULTI-PLATFORM INTEGRATED CAMPAIGNS, ADVERTISING SOLUTIONS, & AWARD WINNING CREATIVE
A strong, reliable, results-driven bilingual marketer with expertise directing and executing break-through campaigns, media plans, and consumer experiences for unique and powerful brands. Demonstrated a successful record of transferring skillsets across industries..
With NBC Universal, I was the catalyst for improved creative, directing Emmy award winning campaigns four consecutive years while overseeing all brand creative and advertising, media, experiential, and promotional functions including content development for the SportsNet New York brand.
At MTV I developed and implemented high-impact client driven integrated marketing solutions, generating over 150MM in revenue around MTVs high-profile programming and events including the Video Music Awards, Concert Festivals, and Jersey Shore, the highest rated show in network history.
Achievements at Playboy Enterprises included building a college marketing program from scratch consisting of over 300 brand ambassadors in over 150 Colleges and Universities across the US and Canada which became the foundation for Playboy’s brand resurgence in the 2000’s within a younger demographic. My efforts opened up a new revenue generating category for sales and increased readership within the college demographic by 30%.
My personal marketing and consulting services provide digital marketing expertise and services to a global client base in over 25 countries around the world.
Expertise:
Brand, Digital, & Integrated Marketing
Multiplatform Project Management
Social Media & Digital Strategy
Creative & Content Development
Design Sensibility
Advertising & Promotions
Events & Experiential
Partnership & Sponsorship solutions
Branding & Positioning
Media Buying & Planning
Branded Entertainment
Copywriting
Resume available upon request.