MTV Video Music Awards & Verizon

360 Integrated Campaign

led, developed and directed ‘the people’s voice’, a 360 integrated program rooted within verizon’s brand objectives of speed and reliability. Tailored to have collective audience voice heard leading up to the vma’s, during and after. core elements included voting, custom branded news content, live in-show commercial, live red carpet hits, twitter tracker, and live stream. results:

  • 32MM+ votes

  • 40,000+ live streams

  • Most social event on tv: 19mm+ comments, 66,000 comments per minute during show

  • twitter: #vmavoice was #1 organic trending topic worldwide & delivered 29,000 tweets per minute during vma’s (18MM day of)

  • digital media campaign overdelivered by 20Mm+ impressions ($200,000+ value)

Program sizzle reel

live content bringing to life viewers social conversation in real time

Live pre-show red carpet hits with MTV talent Jim Cantiello.

Live in-show :30 commercial

Twitter Tracker content island: Lady Gaga

Twitter Tracker content island: Nicki Minaj

custom cobranded content in lead up to show

Peoples Voice platform intro

Pitbull interacts with Verizon device

digital

Fixed Verizon call-to-action across all VMA voting pages online & mobile

“Twitter Tracker” social visualization tool monitoring buzz surrounding VMA’s empowering viewers to make their voices heard

Reverb ad experience boosted engagement through a second screen application while watching on TV