Branded Entertainment & Integrations

mtv teen wolf & toyota

Jersey Shore integrations

MTV Woodie Awards / t-Mobile

rhapsody & mtv video music awards

mtv & volkswagen beetly launch

MTV World Stage program for exclusive iconic launch for VW 21st Century Beetle giving MTV viewers first look and exclusive experiences.

mtv & army

MTV’s College 500 & Ford - 360 Integrated Campaign

Developed fully integrated Custom branded entertainment program for Ford motor company to create awareness of their “College Student Purchase Program”, based on two teams of co-eds racing cross-country, stopping at 7 colleges along the way and competing in unique challenges for a chance to win $15,000.

results:

• Ford brand lift appeal within student demographic: 73% reported a more positive brand opinion of Ford after experiencing College 500,

• College 500 viewing lead to increased likelihood brand related follow-up actions, including 83% more likely to add Ford to their vehicle consideration set.

video

digital & Print

Program microsite with video episodes, trackable map, voting module, team pages, social media plugins, sweepstakes + more

Branded entertainment

Bumpers & billboards